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Japan based YKK has two major divisions. YKK Fasteners for the fashion industry and YKK AP which makes architectural products. Both North American divisions are headquartered in Georgia.
Japan based YKK has two major divisions. YKK Fasteners for the fashion industry and YKK AP which makes architectural products. Both North American divisions are headquartered in Georgia.
YKK Fasteners - B-to-B
The fastener division makes the bulk of its sales in the denim market and they're quite proud of their standard blue jean zipper, the 45YGR. The first spread ad focused mainly on the buttons and second on the zipper itself. Since they wanted a green message as well I went with an Eastern Mysticism feel.
YKK AP B-to-B
Most architectural product advertising can be technical and lackluster. Usually it's a shot of a building they're proud of with a one word headline like, "Balance". YKK AP was looking for another green message to tell so I used insects and animals, exchanging body parts for product. Wings mean thin and lightweight. Rhino horns for strength and longevity.
